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 4.8/5 Stars | 631 reviews

Pure Petals®

The Original White Foundation

The Original White Foundation

Product Features
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Tone-Adapting White Formula
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Lightweight Coverage
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All in One Design

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The Original White Foundation

The Original White Foundation

Regular price $39.95
Regular price $39.95 Sale price $59.95
SAVE 33% Sold out

Description

Discover flawless skin in seconds with Pure Petals' innovative White Tone-Adapting Foundation Stick, expertly designed to simplify your routine while delivering radiant coverage. This revolutionary formula begins as a white cream, then seamlessly blends into your natural skin tone for a smooth, even finish that looks like your skin, but better.

Featuring lightweight yet buildable coverage, this foundation helps conceal redness, blemishes, and uneven tone without feeling heavy or cakey. The result is a naturally flawless complexion with a subtle glow that lasts all day.

Unlike traditional foundations, this K-beauty essential comes with a built-in blending brush, making touch-ups and on-the-go applications effortless. In just 30 seconds, you’ll have a polished, radiant look that adapts to you — no guessing shades, no messy bottles, no wasted time.

Formulated with skincare-inspired technology, this foundation stick hydrates as it covers, leaving your skin fresh, smooth, and luminous. Whether for busy mornings, travel, or everyday wear, it’s the perfect blend of convenience and performance.

  • Tone-adapting white-to-skin formula
  • Lightweight, natural coverage with a radiant glow
  • Built-in brush for effortless application
  • Travel-friendly, mess-free stick format
  • Inspired by advanced Korean beauty innovation

Shipping & Delivery

We process all orders within 1-3 business days, and delivery typically takes 9-12 business days depending on your location. Enjoy free express shipping on all orders. A tracking number will be provided once your order is on its way!

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    Frequently Asked Questions

    Will this really match my skin tone, even if I have tricky undertones (like olive or yellow)?

    Our tone-adapting formula starts white, then activates as you blend, settling into a natural finish that complements most fair-to-medium-deep skin tones. While no foundation can replace the full shade range of every undertone, the lightweight pigments are designed to neutralize redness and blend seamlessly. For olive or deeper tones, we recommend pairing with bronzer or a deeper shade option for the most natural result.

    Is it full coverage or just light coverage?

    The coverage is buildable — it starts sheer-to-medium for a natural “my skin but better” look, and you can layer it for fuller coverage on redness, melasma, or blemishes without it feeling heavy or cakey.

    Does it feel heavy or greasy on the skin?

    Not at all. The stick formula was created to feel breathable and lightweight, with a smooth finish that lasts throughout the day. Many customers say it feels like they aren’t wearing makeup at all.

    Is it safe for sensitive or mature skin?

    Yes — the formula is dermatologist-tested, lightweight, and designed not to settle into fine lines. It blends smoothly for a natural finish, making it great for mature skin as well as sensitive types. If you’re prone to sensitivity, we recommend a quick patch test before full application.

    • ★★★★★

      "Finally… a foundation that actually matches!"

      "I’ve wasted so much money on shades that looked good in the bottle but turned orange on my face. This one literally melted into my skin like magic. No more second-guessing — it just works."

      Taylor G.

    • ★★★★★

      "Flawless in under a minute"

      "As a nurse, I barely have time to get ready before 12-hour shifts. This stick with the brush is a lifesaver. I swipe, blend, and I’m out the door. My coworkers keep asking what foundation I’m wearing!"

      Mia K.

    • ★★★★★

      "Looks like my skin, only better"

      "I was skeptical at first because of the white color, but once I blended it in, it looked so natural. It covered my redness without looking cakey. My skin still felt light and breathable all day."

      Rachel L.

    • ★★★★★

      "Travel essential!"

      "I brought this on vacation and it’s all I used. No messy bottles, no brushes to pack — just one stick in my bag. It covered my dark spots and made me feel confident in every photo."

      Danielle S.